About Us

WHO WE ARE

Full-service Transportation and Industrial Design Agency



Phoenix Design Labs is a young company, founded in 2018, which makes us fast, responsive, experimental and eager. PDL straddles the fields of Transportation Design, Product Design and Visualisation.

We are a full service agency offering our expertise from the initial conceptualisation all the way upto product launch support for your product, through a combination of in-house expertise and a network of trusted partners.

OUR APPROACH

An eye on the future with a sense of the past


 

PDL believes in the philosophy that a process comes about from the collective experience of several projects, weeding out the unnecessary and integrating the essential. Thus a good process helps us anticipate problems and minimise risks. At the same time, newer technologies can help speed up the process. Hence we believe in being forward looking, while still respecting a traditional approach to design.

  • Incisive Questions
  • Thorough Research
  • Well-grounded

    process

  • Forward thinking

  • Value addition to clients

We're thorough in design research so that you can be truly sure that your product answers a need in the market. We deliver value to our clients by asking the right questions, so that we can go beyond mere styling, to design a vehicle that delivers an exceptional experience.

While our process is well grounded, our questions are irreverent. As the world undergoes a quantum shift of perspectives towards car and product ownership, we need to clear the slate and design anticipating the newer relationships that people create with their acquisitions.

THE PROCESS

Design is an iterative process for us, so that the final design solution is lean and intuitive and hits the mark

A PDL designed product focusses on refinement, innovativeness and an emotional connect.

STEP 1


Macro-level outlook to design brief

STEP 2


Thorough understanding of clients' users and customers

STEP 3


Novel design solutions

STEP 4


Marketing positioning and strategy

Marketing communication strategy

STEP 4


Testing and prototyping